1. NO PURCHASE NECESSARY TO ENTER OR TO WIN. COMPLETION OF SURVEY NOT REQUIRED FOR SWEEPSTAKES. ALL FEDERAL, STATE, LOCAL AND MUNICIPAL LAWS AND REGULATIONS APPLY. VOID WHERE PROHIBITED. TO ENTER: There are two (2) ways to enter:(1) Enter by visiting the Vogue ShopVogue.tv Study and completing all of the required information and following all instructions. Submit your entry by clicking on the "Click here to continue" button as required. Or (2) enter by mail by printing your name, address, email address and the name of the prize drawing on a 3 x 5 card and mailing it to: Vogue ShopVogue.tv Study, Mediamark Research Inc., 75 9th Avenue, 5th Floor, Ext. 9247, New York, NY 10011. The entry period will begin at 12:01 A.M. (E.T.) on December 18, 2007 and will close at 11:59 P.M. (E.T.) on March 1, 2008. Write-in entries must be postmarked by March 1, 2008 and Internet entries must be received by 11:59 P.M. E.T. on March 1, 2008.

2. Eligible entrants must enter via either the write-in or online methods described. Limit one entry per person during the entry period. Multiple entries submitted by a single person, whether via write-in or Internet, are void. Incomplete entries are void. Vogue Magazine and Mediamark Research Inc., ("MRI") will not share or distribute or sell entries to any third parties. By entering, entrants acknowledge compliance with these Official Rules, including all eligibility requirements. No mechanically reproduced, software-generated or other automated multiple entries permitted. MRI and Vogue Magazine will not be responsible for incomplete, lost, late, misdirected or illegible entries or for failure to receive entries due to transmission failures or technical failures of any kind, including, without limitation, malfunctioning of any network, hardware or software, whether originating with sender or sponsor, or for any human error lost/delayed data transmission or any other error or malfunction. In the event of a dispute, all email entries will be deemed to have been submitted by the owner of the email account from which they were sent. For these purposes, an email account holder shall mean the natural person assigned to such email account by the Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with such email account. All entries become the property of Vogue Magazine. You agree that you shall not upload, post or transmit any materials which contain any computer viruses, Easter eggs, worms, Trojan Horses or other harmful component or programming routines that are intended to damage, detrimentally interfere with, surreptitiously intercept or expropriate any system, data or personal information. Entry materials that have been tampered with or altered are void. Any questions regarding the number of entries submitted or the owner of an email account shall be determined by Vogue Magazine in its sole, reasonable discretion, and Vogue Magazine reserves the right to disqualify any entries by persons determined to be tampering with or abusing any aspect of the sweepstakes.

3. ELIGIBILITY: Sweepstakes open only to U.S. residents (excluding Puerto Rico), 18 years of age or older at time of entry. Sweepstakes is not open to employees of Vogue Magazine or MRI and each of [its/their] respective affiliates, subsidiaries, and advertising or promotional agencies, and the immediate family members of, and any persons domiciled with, such employees. This sweepstakes is subject to all applicable federal, state and local laws of the United States with venue in New York County in the state of New York and all claims must be resolved in the United States. Void where prohibited. Winners agree that Vogue Magazine, MRI, their affiliates and their agencies and employees shall not be liable for injury, loss or damage of any kind resulting from participating in this promotion or from any acceptance or use of any prize awarded.

4. PRIZES: One (1) grand prize winner will be selected in a random drawing from among all eligible entries to be held on or about March 8, 2008. The prize is nontransferable and non-endorsable, and no cash or other substitutions will be offered except at the sole discretion of Vogue Magazine. Vogue Magazine has the right to substitute a prize of equal or greater value. One (1) grand prize winner will receive a $500 American Express gift card. Odds of winning depend on number of eligible entries received. All prizes will be awarded.

5. WINNER NOTIFICATION AND ACCEPTANCE: Winners will be notified by email or mail. Return of prize notification as undeliverable may result in disqualification and an alternate winner may be selected. Winners may waive their right to receive a prize. Prizes are non assignable and nontransferable. No substitutions allowed, except that prizes and individual components of prize packages are subject to availability and Vogue Magazine reserves the right to substitute prizes of equal or greater value. Winners are solely responsible for reporting and payment of any taxes on prizes. Winners may be required to complete an affidavit of eligibility, and a liability and publicity release (except where prohibited by law), which must be returned within 14 days of the date of notification. Failure to sign and return the affidavit or release within 14 days, or to comply with any term or condition of these Official Rules, may, at the sole discretion of Vogue Magazine, result in a winner's disqualification, the forfeiture of his or her interest in the prize, and the award of prize to an alternate winner. Except where prohibited, participation in the sweepstakes constitutes entrant's consent to the publication of his or her name and image in any media for any commercial or promotional purpose, without limitation or further compensation. For the prize winner list (available after June 8, 2008) send a self-addressed, stamped envelope to Mediamark Research Inc., 75 9th Avenue, 5th Floor, Ext. 9247, New York, NY 10011. Residents of Vermont may omit postage.

6. SPONSOR: The Vogue ShopVogue.tv Study sweepstakes is sponsored by Vogue Magazine, whose decisions regarding the selection of winners and all other aspects of the sweepstakes shall be final and binding in all respects. Vogue Magazine will not be responsible for typographical, printing or other inadvertent errors in these Official Sweepstakes Rules or in other materials relating to the sweepstakes. If you have any questions regarding this sweepstakes, please contact Mediamark Research Inc., 75 9th Avenue, 5th Floor, New York, NY 10011.